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Jermaine Jackson Slightly Changes Name But Will It Help His Career?

jj222Jermaine Jackson officially changed his name to Jermaine Jacksun. But why did he do it?  The famed brother of the late Michael Jackson claims that he changed his name for “artistic reasons”.  It may sound strange to some and seem like typical Jackson behavior, for him to want to be disassociated from the Jackson name. But there is some validity to it. Back in the day, Jermaine worked closely with several artists in the industry, including Whitney Houston. He was a successful solo artist, in his own right, with a major hit “Let’s Get Serious”.

He had a number of top 30 Billboard chart hits in the 70’s and 80s, which included his remake of “Daddy’s Home”, “That’s How Love Goes”, “Let Me Be Yours Tonight”, “ Bass Odyssey”,  and “Tell Me I’m Not Dreamin”( A Duet With Michael), to name a few.  He collaborated with Michael on the Rockwell hit, “Somebody’s Watching Me”. And who can forget, “Don’t Take It Personal”, which was a #1 Billboard smash?

But the question is. Did he own the rights to those songs? Did he even own the rights to his name? When you do not own the trademark or right to your name, as an artist, it can limit the power you have to perform or venture out on other projects. Although Jermaine Jackson is his G-d given name, he may not have had the rights to use it. That would be a sound explanation as to why he changed his name. Hopefully Jacksun  is filing his trademark paperwork to insure that his name is protected.

It is not an uncommon thing for artists to change their names. Jacksun changing his name does not hinder him from performing as Jermaine Jackson, alongside his brothers. The name change just means he will be able to do other projects outside of the Jackson franchise and he will own what he does, thus keeping the profits.  It leaves him unrestricted.

This is not the first time that an artist has gone to such lengths, for artistic freedom. Prince changed his name to a symbol, until the trademark on his name expired and he was able to apply for another trademark. It freed him from having to ask Warner Brothers to use his name on projects that they did not approve of.

Jacksun is currently in Europe performing with his brothers.

Asa Lovechild is an accomplished actress and singer out of New York City.

Follow @asalovechild

www.facebook.com/asaentertainmentgroup

www.asalovechildworld.com

 

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