BY SUSAN JOHNES
Well, if you are a Jay-Z fanatic, then you will need to search further to get his music. The famous rapper has removed his solo albums from Apple Music and Spotify services. This new development is likely to increase tension between music streaming service providers.
Spotify claims that the takedown was carried out at Jay Z’s request. Apparently, his music is also absent from Apple Music. It is only collaborations with other musicians such as Kanye West, Rihanna, and Linkin Park is available for streaming on the sites.
Above all, it is not the first occurrence of the type we are seeing from the artist. In the past, he removed ‘Reasonable Doubt’ and The Blueprint from music streaming services. At the moment it is not yet clear whether other music streaming companies are likely to face a similar fate in the fight for dominance.
The decorated artist is a co- owner of Tidal a music streaming company which rivals Spotify and Apple among others.
Jay-Z bought Tidal in 2015; a move he said was to give a better revenue sharing package to fellow artists who signed on the platform. With previous incidences occurring after launching his brand, this one will be assumed to be his efforts to increase Tidal’s market popularity.
Recently he has been experiencing significant expansions. Sprint a major US brand bought 33 percent shares of Jay Z’s Tidal. It was to aiming at the 45 million Sprint subscribers access exclusive content from Tidal.
Nevertheless, Tidal still ranks further behind Apple Music and Spotify if compared by subscriptions. Spotify recently announced having garnered over 50 million subscribers while Apple music is said to have 20 million users.
On the other hand, Tidal has approximately 3 million subscribers; a figure which has a misrepresentation of facts.
However, the takedown from the two service providers is unlikely to boost clientele base, considering online spectators who have made their opinion known.
Jay-Z has been in the music industry for a long time. In contrast, he currently seems more focused on entrepreneurship. For this reason, his grip on music fans is likely to fade gradually. It is even more potent because some of the albums in question are over ten years old.
The Hip-Hop icon has no doubt struggled to get this far. Many consider him an all-time great musician due to his explicit lyrics. It is without a doubt that he is admired by many because of his prowess in freestyling and flow in street and modern rap.
Early difficult life did not deter him from moving up the ranks to co- founding labels such as Roc-A-Fella Records. He is also a former president and CEO of Def Jam Recordings.
Jay-Z who anyway is not new to controversies has not given any reasons for the latest skirmish. Whether his fans will follow him to Tidal or not, we will have to wait and see what comes out of it.
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