How L’Oreal’s And 100 Black Women’s Program Transformed Black Lives


Impacting a change in someone’s life is something that, I believe everybody should be striving to do, however small the impact may be. It’s from this note that some of the most successful women of color in New York are assisting to nurture the city’s next female generation to take over the reigns of leadership.

It’s obvious to say L’Oreal has been active when it comes to giving back to the community and has done it with more than just foundations and fragrances.

On Monday (April 10), L’Oreal partnered with the New York Coalition of One Hundred Black Women to celebrate their annual role model program.

Young women from one high school and five local colleges assembled at the Loreal USA Hudson Yard’s office aiming to learn more about different career paths in fashion, beauty, and other technical fields.

“It was about empowering and instilling them with inspirational messages,” said Cecilia Nelson-Hurt—the beauty giant’s Assistant Vice President.

The four-day event offered inspirational talks, training, and networking opportunities in hopes of mentally preparing the young ladies for their aspiring career paths.

Industry specialists like Shaunii Rawls—the winner of the most recent Miss Black Georgia USA beauty pageant, encouraged the 40 young ladies aiming to excel in the fashion and beauty specifically.

“Build a foundation so that your grandchildren will’ve more. Dream, believe, then achieve,” Rawls addressed the attendees, reciting a poem. “You’re a tiger ready to roar. An eagle ready to fly. You’re going to make it.”

The young women also got to shadow women of color in different fields, like Tanya Kennedy—the New York State Supreme Court Justice.

Another icon woman that the girls got a chance to shadow is Dr. Lynne Holden—who works at the Montefiore Hospital’s emergency room in the Bronx.

“Right now, this program is everything to me,” stated Emma Sackeyfio, 24, the City College senior. “Without mentors—those who have gone through the struggles you are currently going through, you aren’t going to excel on your own.”

After the sessions, Sackeyfio, who is a Harlem native of Ghanaian decent, planned that when she travels back to her home country, she will work in mental health.

“It is really nice to see colleagues of my age aiming at something greater than themselves,” she added.

Nelson-Hurt added that “We want them to know that if they have a dream, believe in the power of their capability, then there is no any limit to what they can achieve.”

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