There was a time when this partnership wouldn’t have been conceivable. Lil Wayne didn’t like Al Sharpton, and Al Sharpton didn’t like Lil Wayne. Sharpton’s last public connection with Lil Wayne came when the pastor met with PepsiCo executives in response to their decision to drop their endorsement deal of Lil Wayne. The relationship ended after Dr. Boyce Watkins wrote an article on Your Black World giving a scathing critique of the company’s decision to support artists who release lyrics that are degrading toward the African American community.
After that article was released, Sharpton was invited to meet with executives from PepsiCo, but the details of the meeting were not released to the public. Shortly afterward, it was announced that Sharpton is going to partner with Cash Money Records, the company owned by Lil Wayne and his partner, Birdman. The company has a publishing arm and has decided to release Sharpton’s next book, “The Rejected Stone.”
The book is set to be released on Oct. 8 and will be published by Cash Money Content and Massenburg Media, in partnership with the Simon & Schuster imprint Atria. The book covers Sharpton’s path from being a street activist to a national public figure. It also gives Sharpton’s point of view on rappers and the hip-hop community in general.
“Just because we disagree doesn’t mean we have to be disagreeable,” he said to the Associated Press.
What do you think? Visionary or hypocritical?