In the song U.O.E.N.O, Ross raps, “Put Molly [Ecstasy] all in the champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.” To most listeners, that sounds an awful lot like a celebration of date r@pe.
Pressure to drop Ross increased when women’s rights advocates began calling for Reebok to drop Ross. UtraViolet, a women’s rights organization, released a statement calling for Ross to be dropped by Reebok.
“By holding Rick Ross up as something to aspire to, Reebok is sending the message that r*ping a woman is cool — and that’s a dangerous message to send the boys and young men that Reebok markets to. This is what r*pe culture is,” a petition drafted by UltraViolet states.
On April 4, members of UltraViolet protested outside Reebok’s flagship store in New York City and delivered a petition with 71,763 signatures against Ross.
Reebok finally responded to pressure, informing TMZ, “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”
Reebok continued: “While we do not believe that Rick Ross condones s*xual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”