Black Celebrities

Reebok Officially Drops Rick Ross Over Molly R@pe Lyrics

Reebok has been under pressure to drop Rick Ross ever since the U.O.E.N.O was released. Now Reebok has finally rickross-couchresponded to the pressure by dropping Rick Ross as its brand spokesperson.

In the song U.O.E.N.O, Ross raps, “Put Molly [Ecstasy] all in the champagne.  She ain’t even know it.  I took her home and I enjoy that.  She ain’t even know it.” To most listeners, that sounds an awful lot like a celebration of date r@pe.

Pressure to drop Ross increased when women’s rights advocates began calling for Reebok to drop Ross. UtraViolet, a women’s rights organization, released a statement calling for Ross to be dropped by Reebok.

“By holding Rick Ross up as something to aspire to, Reebok is sending the message that r*ping a woman is cool — and that’s a dangerous message to send the boys and young men that Reebok markets to. This is what r*pe culture is,” a petition drafted by UltraViolet states.

On April 4, members of UltraViolet protested outside Reebok’s flagship store in New York City and delivered a petition with 71,763 signatures against Ross.

Reebok finally responded to pressure, informing TMZ,  “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so.”

Reebok continued: “While we do not believe that Rick Ross condones s*xual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

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