After massive public backlash, Adidas has announced that it no longer has plans to release the shackled sneaker that it was planning to put on the market in August. The sneaker, called the JS Roundhouse Mids, were originally placed on the Adidas Facebook page. “Got a sneaker game so hot you lock your kicks to your ankles?” the company asked on its page, displaying the shoes with shackles on the back of them. The post led to responses from around the world. “Wow obviously there was no one of color in the room when the marketing/product team ok’d this,” said one commentator. “I literally froze up when I saw a new design from Adidas set to hit stores in August,” said Dr. Boyce Watkins in a post for the website Your Black World. “The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive,” said Rev. Jesse Jackson in a statement.
On Juneteenth, Adidas Drops It’s “Shackle Slave Sneakers” from the Lineup
It’s Juneteenth and common sense has finally prevailed on the issue of racial sensitivity. Adidas was under heavy fire for releasing sneakers that looked like they had slave shackles on them. The public outcry from millions around the world, plus Rev. Jesse Jackson and Dr. Boyce Watkins’ viral article on Your Black World has finally pushed the company to stop the release of the shoe.
After massive public backlash, Adidas has announced that it no longer has plans to release the shackled sneaker that it was planning to put on the market in August. The sneaker, called the JS Roundhouse Mids, were originally placed on the Adidas Facebook page.
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