Black Entertainment

Yvette Carnell: The Blackest Ads of 2011

 

As we edge closer to the end of 2011 and the beginning of a new year, it’s time to take a look back at the retailers who tried the hardest to separate black folks from their money.  Most striking is that, in these commercials, the advertisers focused more on symbolism than substance.

1.)   Chrysler – Since all African Americans love a good gospel hymn just as much as a good rap verse, Chrysler gave us a  commercial with both. This ad, however, gets a pass because it was so artfully executed.

[youtube=http://www.youtube.com/watch?v=SKL254Y_jtc&w=560&h=315]

2.) Verizon- Apparently, Madison Ave. believes African Americans are more enticed by boomin’ beats than by an affordable family plan or any other cell phone feature.   Here goes Verizon’s attempt at wooing the black dollar:

[youtube=http://www.youtube.com/watch?v=kU93dF_REAc&w=420&h=315]

3.) And last in this race to the bottom are the folks at McDonald’s, who understand that we measure our satisfaction with a meal by whether or not we have food all over our face and fingers at the end of it. And oh, don’t forget to drop that beat:

[youtube=http://www.youtube.com/watch?v=_Rzc050E6t4&w=560&h=315]

What did I miss?

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